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LongeTalks, Brazil [03:00PM-03:30PM]
Title: LongeTalks and intergenerational relationships: building a functional business model
15.1% of the Brazilian population is over 60 years old. The projection is that this proportion will exceed 30% in the next 25 years. This accelerated aging process generates many population demands, ranging from the need for a more in-depth look at promoting health and quality of life during longevity, as well as opening up space for new business models that are capable of embracing different generations, in an inter- and transdisciplinary way. In this blue ocean, the LongeTalks Channel was born, a YouTube channel that addresses relevant issues about longevity. The objective is to promote awareness and a call to action for longevity with quality and purpose. The construction of the Channel took place through the meeting of 03 women from different generations, namely: Baby Boomer, Y and Z. Therefore, LongeTalks emerged from the common goal between three generations. Due to the relevance of the channel, LongeTalks currently attracts the attention of companies and government entities due to the curation it develops in the area of longevity. Today the channel has more than 109 videos of new content, opening space for the emergence of an intergenerational business model, based on complementarity between generations.
Jessyka Bram is the co-founder of Longetalks. Gerontologist, PhD in Psychiatry and Specialist in Cognitive Rehabilitation. CEO of the Bram Institute and speaker on Behavioral Change.