A study published in Vaccine surveyed 2,416 adults aged 60 and older in the Auvergne-Rhône-Alpes region of southern France. Participants were asked about their views on vaccination, including whether they believed it supports healthy aging and helps protect their loved ones.

The findings showed that messages highlighting the potential of vaccines to reduce the risk of stroke and myocardial infarction (heart attack) generated the greatest interest in vaccination. Information linking vaccination with dementia prevention was also promising, while messages focused on falls and fractures had the least influence.

Participants who had already received more recommended vaccines were generally more receptive to these messages. In contrast, those with fewer vaccinations were less likely to be influenced.

The researchers noted that cardiovascular and neurocognitive conditions are major concerns for older adults because of their potential impact on quality of life and independence. Infectious diseases also create significant economic burdens for individuals and healthcare systems, while adult vaccination coverage in France remains below optimal levels.

Overall, the findings suggest that tailoring vaccination messages to older adults’ priorities—particularly maintaining heart health, cognitive function, and independence—may help encourage greater uptake of recommended vaccines.

Source: https://www.cidrap.umn.edu/public-health/focusing-healthy-aging-might-encourage-older-adults-get-vaccinated